KERAMIN: the story of success and advancement

№ 3, 2023
Author:

KERAMIN JSC HAS A SOLID HISTORY OF SUCCESS AND ADVANCEMENT, WHICH BEGAN IN THE MIDDLE OF THE 20TH CENTURY, WHEN THE FIRST BATCH OF BUILDING BRICKS ROLLED OFF THE PRODUCTION LINE OF MINSK BRICK FACTORY NO.10. HAVING GONE THROUGH MANY STAGES OF GROWTH, MODERNIZATION AND RECONSTRUCTION, THE ENTERPRISE HAS BECOME ONE OF THE MOST FAMOUS, MODERN AND HIGH-TECH CERAMIC INDUSTRY COMPANIES BOTH IN THE REPUBLIC OF BELARUS AND THROUGHOUT EASTERN  EUROPE.

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Today's portfolio of KERAMIN JSC includes a wide range of products: ceramic tiles for wall cladding, clinker tiles, porcelain stoneware. Besides, the enterprise is the only manufacturer of sanitary ceramics and clinker bricks in Belarus.

A large team of professionals is working on the production of the company's goods. Thanks to their fruitful work, fresh novelties are added to the product program regularly. In addition, the company applies advanced technologies and uses innovative equipment from the world's leading manufacturers (SACMI, System, TecnoFerrari, Ricoth, and others), which is constantly being updated. Year-to-year, all this helps to support the creative process and produce high-quality competitive goods. The compliance with European standards is certified.

"Export orientation remains a company's priority. In particular, in 2022, about 75 percent of the ceramic tiles and porcelain stoneware produced by the company were sold in 15 countries around the world," Dmitry Petrusha, Director General of KERAMIN JSC notes. "Despite last years' changes in the external economic conditions, the company has not only managed to maintain export volume but also expanded it significantly in some areas. Such an excellent result has been achieved through well-coordinated work to strengthen and develop partnerships abroad, as well as by offering the products the markets demand."

In 2022, KERAMIN JSC produced a record number of novelties – 38 collections of ceramic tiles and porcelain stoneware. When creating new collections, the company's designers relied on the latest trends and modern ceramic "fashion". The world's largest ceramic exhibitions in Bologna and Valencia provided a bright source of inspiration.

Thus, with the current trends in ceramic design in mind, the company paid special attention to large-format products: wall tiles with dimensions of 750x250 mm and 900x300 mm, as well as 1200x600 mm and 600x600 mm porcelain stoneware. In 2022, KERAMIN released 14 collections of glazed porcelain tiles in the popular 1200x600 format, followed by two more in 2023. At the same time, the company did not forget about small-sized products connoisseurs and satisfied their increased interest in clinker tiles.

When creating ceramic tiles collections, the company uses the cutting edge technologies. So, alongside tiles with traditional matte and glossy glaze, the current season collections include tiles with painted glaze finish as well as with a pleasant to touch satin glaze, which has been especially popular recently.

In addition to traditional digital printing, which imitates the natural surfaces of wood, marble or stone, the company uses the latest Digital Glue tile-decorating technology. It is the application of special adhesive components to the tile, supplemented with various materials – "sprinkles". Thanks to this, the graphics acquire additional volume and brilliance, and the finished collections of tiles or porcelain stoneware receive an exquisite zest and individuality.

All the technical solutions mentioned serve to satisfy the customer needs both in Belarus and abroad.

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In order to develop and popularize its products, KERAMIN JSC regularly visits the world's largest ceramic exhibitions (for example, Cersaie, Сevisama), and also takes an active part in international specialized exhibition projects (MosBuild, KazBuild, BakuBuild, KyrgyzBuild, BudExpo, and others), where the products invariably receive top reviews from visitors and industry experts.

In addition, in 2022 "KERAMIN" joined the Association of Ceramic Materials Manufactures. The Association membership opens up new opportunities for the enterprise to expand and develop partnerships in the Russian Federation and the CIS countries, as well as to gain experience in order to make the company's products even better and more attractive to consumers.

"In our effort to improve, we are not going to rest on our laurels," Dmitry Petrusha emphasizes. "In the coming years, we will continue to increase production capacity, improve technological processes and expand the range of products.

The company plans to modernize the process of ceramic tiles manufacture and launch the production of new types of bricks. The product line already includes facing ceramic bricks by a new technology, with selected natural clay components ensuring the uniformity of color over the entire mass volume. The company also creates ceramic clinker bricks with a highest frost resistance among manufacturers of face ceramic bricks in Belarus.

At the moment, the possibility of manufacturing sanitary ceramics applying a new fireclay technology is being considered. This forward-thinking project will enable the production of more complex and elegant products, such as large sized, thin walled washbasins, which are currently popular.

Future projects provide for the creation of the products demanded by domestic and foreign markets, as well as the increased export potential of the enterprise."